The Business of Tourism Management

Εξώφυλλο
John G. Beech, John Beech, Simon Chadwick
Financial Times/Prentice Hall, 2006 - 577 σελίδες

This exciting new book, firmly embedded in the management discipline, equips students and future managers of tourism with both the business skills and an understanding of tourism, which will enhance their employment prospects within the dynamic industry.

The Business of Tourism Management(BOTM) provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments.

Written and contributed by leading academics and practitioners in the UK, Europeand Australia,The Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism management.

Τι λένε οι χρήστες - Σύνταξη κριτικής

Δεν εντοπίσαμε κριτικές στις συνήθεις τοποθεσίες.

Άλλες εκδόσεις - Προβολή όλων

Αναφορές για αυτό το βιβλίο

Risk Management
Manuel Handlechner
Δεν υπάρχει διαθέσιμη προεπισκόπηση - 2008

Πληροφορίες βιβλιογραφίας