Creative Action in Organizations: Ivory Tower Visions and Real World Voices
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Τι λένε οι χρήστες - Σύνταξη κριτικής
Δεν εντοπίσαμε κριτικές στις συνήθεις τοποθεσίες.
Academic and Practitioner Conceptions
Clues From the Investigators Notebooks
Creativity and Visionary Leadership
RICHARD W WOODMAN Texas Ae?M University
Άλλες εκδόσεις - Προβολή όλων
ability academic achieve Amabile ambiguity approach associated beliefs challenge Coca-Cola Enterprises cognitive collaboration communication context Copenhagen Business School corporate crea create creative action creative acts Creative Behavior creative ideas creative individuals creative person creative process creative solutions creativity and innovation creativity in organizations creativity research creativity training creators culture diet Coke divergent thinking domains efforts employees encourage enhance environment environmental essay example experience facilitate feedback focus focused goals important individual creativity industry influence insight interaction interest involved knowledge leaders leadership LUBART MacKinnon ment motivation novel opportunities Organizational Behavior organizational creativity organizational culture organizational innovation outcomes Pennsylvania State University Pitney Bowes practitioners problem professional Professor Psychology reward risk Rutgers University skills social solving Starbuck strategic structure success task thinking tion top management University Vice President vision Woolworth