Advertising, Its Principles and Practice

action actual advertising amount appeal arrangement association attention attract become buying called campaign cent character color commodity Company connection consideration considered consumer copy cost course dealer definite desire determined direct display distinct effect elements expression fact factors feeling field figures force functions give given hand headline human ideas illustration important increase indicate individual instinct interest kind language less letter limitations lines magazines manufacturer marketing material matter means ment method mind nature necessary necessity newspaper operation organization particular period picture position possible present principle printed Quaker question reader reason relation secured selling space style suggestion term thing tion trade unit usually various whole write York