The American Business Manual, Including Organization, Manufacturing, Advertising, Buying, Selling, Granting of Credit, and Auditing, Τόμος 2

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Francis Joseph Reynolds
P. F. Collier & Son, 1914

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Σελίδα 214 - The important part of any rule is the spirit of it. This is gained by understanding the wisdom and necessity of the rule, and not by mere obedience because it is a rule. No rule seems hard when you see that it is wise — worked out from experience, made necessary by existing conditions. The object of a rule is not to abridge the rights of any one, but to point out the path which experience has taught is the wise one to follow.
Σελίδα 302 - ... rival articles, a competition in excellence, which can never be maintained if, through the perfidy of the retailer who cuts prices for his own ulterior purposes, the manufacturer is forced to compete In prices with goods of his own production, while the retailer recoups his losses on the cut price by the sale of other articles at, or above, their reasonable price. It Is a fallacy to assume that the price cutter pockets the loss. The public makes it up on other purchases.
Σελίδα 89 - Each and every gauge or wine gallon of measurement shall be counted as at least one proof gallon; and the standard for determining the proof of brandy and other spirits or liquors of any kind imported...
Σελίδα 221 - You will have patience in serving customers, showing goods willingly and pleasantly, without asking too many questions as to price, width, size, or color. See that every customer in every transaction is treated in a manner indicating that that immediate transaction is the chief point of interest in your mind at that time.
Σελίδα 72 - The bar is again the raw material of sheet-iron, that, in turn, becoming the raw material of the nail and the spike. These, in time, become the raw material of the house, in the diminished cost of which are concentrated all the changes...
Σελίδα 150 - ... what it is failing to accomplish, knows where to strengthen it and where to weaken it; who, considering the entire country as a whole, adapts his advertising to each locality, pushes his products where such products may be sold, and leaves uncultivated the places where no possible market may be made. He knows something of salesmanship, something of the law of supply and demand, a great deal of human nature and the best methods of appealing to it; has a vivid, instinctive sense of the power of...
Σελίδα 215 - The traveler making his way over unaccustomed roads is grateful for the guide posts which tell him the way to his destination — he never complains when the sign at the crossing tells him to go the up-hill way, for he is glad the sign is there, and obeys cheerfully because he knows he is on the right road.
Σελίδα 248 - ... temperately and are not much harmed by it. But if a man wants to take a drink or two, he should not do it in the daytime. A business man particularly should not take a drink until after six o'clock in the evening. We see very much less drinking in the day time now than ten years ago, and I am very glad of it, because as business men we have no right to do that thing in the middle of the business day which will in any way interfere with our efficiency for our afternoon's work. I know of nothing...
Σελίδα 302 - ... flour. The one means destruction of all competition and of all incentive to increased excellence. The other means heightened competition and intensified incentive to increased excellence. It will not do to say that the manufacturer has no interest to protect by contract in the goods after he has sold them. They are personally identified and morally guaranteed by his mark and his advertisement Mazetti v.
Σελίδα 220 - We receive visits from many out-of-town people, and the impression which is made upon them by a few moments' interview with our employees remains forever in their minds. If employees are courteous and polite, the impression is good; if too short with answers or other than very attentive in actions, the impression is bad. We are very desirous that visitors from out of town be allowed to see that we understand how to do business correctly, and this effect can only be had when every employee treats...

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