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Here, of course, is latitude. case of Gaston B. Means and the Daily News (Manhattan gum-chewers' sheetlet) is in point (TIME, Mar. 24). Had Mr. Means, testifying before the Senate "Oil Scandal" probers, refused to pose for the News photographer, had he hidden his face as many do, the News editors could have performed what they "believed to be a genuine service" by captioning: "Means cowers." As it was, he fronted the lens four-square. They captioned: "Means scornfully facing camera."

More recently, in Manhattan, a “piebald" comedian, involved in a girl-beating scandal, smashed the camera of a Daily News photographer who had lain in wait for him at a cabaret door.

During the Democratic National Convention in Manhattan, the New York Bulletin, noisily behind Alfred E. Smith for the nomination, published a none-too-complimentary portrait of the other leading contender, captioned in boldest type: "Look at This Face!"

There was nothing libelous about this. Cameras are impersonal things, and though the negative of Mr. McAdoo's portrait might have been retouched, it did not appear that such was the case. The Bulletin was, ostensibly, merely calling attention to Mr. McAdoo's physiognomy as photographed, not cartooned.

Cartoonists pillory their victims more cruelly, and at a greater risk of libel, than the most unscrupulous of picture editors. Last November, TIME reproduced a damning pen sketch of W. E, D. Stokes, Manhattan realtor, done by Artist Marsh of the Daily News at the time of Mr. Stokes' divorce suit.

One of the most extraordinary cartoons ever published was one by Oliver Herford, in Life, representing Publisher Hearst as a terrible, glossy reptilian, crawling over the earth, nose to ground, its nine writhing arms stretched out to grasp as many State capitals.

Another was the travesty of Anthony Comstock, famed moral crusader, published in The Masses for June, 1915. A naked man, in the flabby paunchiness of inactive middle-age, suddenly exposed by the parting of curtains, shrank shamefully away to cover his condition. The title of the picture was: "The Nude Is Repulsive to This Man."

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A MORAL CRUSADER "The nude is repulsive to this man"

layman it seems also true that it takes a real go-getter to go get go-getters.

In journalistic trade sheets, advertising rises to truly heroic heights; mere ink and pulp perform prodigious feats. Boosters, hustlers, live-wires, pushers, thousands of miles apart, loudly shout or quietly whisper, hint, insinuate, brazenly state or solemnly propound their messages across the page.

On the front cover of Editor and Publisher for Aug. 16, the Chicago Tribune syndicate announced: "CHESTER GUMP IS GOING TO AUSTRALIA ALONE. . . . The pride of Andy and Min has gone to Australia, to see Uncle Bim. . . . Children will look forward with unprecedented eagerness to the weekly page of Chester Gump's travels and adventures-the mysteries of the ocean liner, the Bim Gump castle, the pet kangaroo, the army of servants, the diamond mines and all the vast possessions of the rich and lonely Uncle Bim. . . ."

On Page 1, The Sun (Baltimore) exclaimed: "HORATIO ALGER IN 1924 Tattered Toms' play but a minor part in the distribution of the Sunpapers. We have newsboys in Baltimore-hustling kids with voices as loud as and with car-hopping agility equal to those of any other city. But . . carrier circulation is the backbone of the Sunpapers-delivery directly into the home, not by the glorified newsboy of fiction, but by exclusive carriers, supervised by members of the Sun Route Owners Association, responsible business men who can glorify themselves after working hours and pay a good tailor for the glorification. . . .

"Everything in Baltimore Revolves Around THE SUN. . . . Baltimoreans Don't Say 'Newspaper'; they say 'SUNpaper'."

On other pages:

"First four months of 1924. Carried more Food advertising than any

other paper in the City. NEW YOR EVENING JOURNAL."

"WHO, WHAT & HOW ABOU LOS ANGELES? Are you getting truth from this ridiculed, startling, petuous city that claims it is out become the world's greatest metrop

lis?

"Los Angeles is a D'Artagnan wh has touched the imagination of th war-weary, strike-disgusted, politics stuffed world. It is a city doing th impossible. Hundreds of thousand have come, are coming-the new typ of pioneer. . . . Los Angeles domi nates the old-world, has 1,050,000 pe ple, ranks third place in building fo 1923, leads in intercoastal shipping and has the most unique Little Theatre America. If John Doe leaves your town for Los Angeles folks are far more interested in what he is doing than if he goes to New York, or Chi cago, or New Orleans. SHERLEY HUNTER, Free Lance."

"THE PASSAIC DAILY NEWS leads in Classified, Local and Foreign Advertising in New Jersey's Fastest Growing City. Trading Population 167,395."

"By Crops, Livestock Products, Manufactures and Mining

WEST VIRGINIA produces annually about $931,387,000 Of course that is not actual net income. As figures, they are misleading. but by matching them with such figures from other states and dividing by population. . . . etc."

"THE MILWAUKEE LEADER "Unawed by Influence and Unbribed by Gain'".

"When you come to London, don't miss seeing how the mammoth weekly issue of JOHN BULL is produced within 48 hours and distributed throughout the length and breadth of the Land."

"The Greatest Force in British Advertising is

"THE TIMES
"London, England.”

"With Numerous Buying Resources "THE SOUTH

"Is An Excellent Market. "Cotton no longer holds the South in its power. Watermelons, cantaloupes, strawberries, grapes, peaches tomatoes, apples and other fruits arg bringing gold and silver into the banks of the South.

"Sweet potatoes, lettuce, cabbage peas, corn and other Southern veget bles are selling the South in Norther markets.

"Get in touch with the newspaper listed on this page and become arouse to a genuine constructive selling can paign in the South."

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TRADE

SPALDING

MARK

BROS

ST.A.D.1876

REG. U.S.

PAT.

OFF.

The Canadian Open Championship was played over the beautiful Mr. Bruno Course near Montreal. Leo Diegel was the winner, with W. MacFarlane third, and John Farrell fourth. Each of these players used a Spalding golf ball. Also, and of importance, 85% of the total field used it.

This is but another link added to the chain of Spalding successes.

Some 1924 Successes British Amateur Championship British Open Championship American Open Championship Canadian Amateur Championship Belgian Open Championship Metropolitan Open Championship North & South Championship, Etc.

A.G. Spalding & Bros.

126 Nassau St., 523 Fifth Ave., N. Y.
And all principal cities

To

Subscribers

Notification of a change of address should reach this office two weeks in advance of the date with which it is to take effect.

Circulation Dept.,

TIME, Inc., 236 E. 39th St., New York City.

Providence Ho!

Golfing women of the U. S. consulted their professionals about form; their tailors about costume; their husbands or parents about travelling expenses; their time tables about trains for Providence, R. I., where the women's national championship will open Sept. 1.

From Atlanta, came word that Alexa Stirling, champion in 1916, 1919, 1920, was still too fragile after her recent appendicitis operation to enter the lists. The Fairfield (Conn.) Country Club arranged some pre-tournament mixed foursomes, wherein National Champion Edith Cummings, one-time Champions Glenna Collett (1922) and Marion Hollins (1921), and Mrs. Quentin Feitner,

former Metropolitan champion (1920), reinforced by five bisques* apiece, would tackle Champion Max Marston, onetime Champions Jess Sweetser (1922) and Francis Ouimet (1914), and French Champion John G. Anderson (all amateurs). Golden golf balls were dangled as prizes for the winning team.

There is but a single thundercloud darkening Champion Edith's horizon at Providence. The vigorous, accurate game she played in winning the Western title, a fortnight ago, would more than suffice to conquer Marion Hollins, even though the Metropolitan champion has played more keenly this year than since her 1921 championship. Alexa is sidetracked. Mrs. Vanderbeck, of Philadelphia, however steady, cannot withstand Edith in a fighting mood, as was demonstrated in the semifinals of last year's title play, when Edith battled her from dormie two to a win at the 20th. There are Mrs. Hurd and Mrs. Barlow of Philadelphia, Louise Fordyce of Ohio, and Miriam Burns of Kansas, but none of these looms really large. Barring a vagrant, unpredictable typhoon, the only disturbance charted is the dark little terror whose native haunt is Providence-Glenna. She is indeed a thundercloud, always has been, particularly for Edith. The two have met once this year-in the finals of the Buffalo invitation matches. Glenna won.

Than Alexa Stirling there is no finer mistress of golfing style in this country. Glenna, masculine of wrist, short of swing, comes next. Edith's game, while steady and dependable, is more loosely constructed than theirs, but she makes up the difference, in temperament. Like brother Dexter, the intercollegiate champion, she is bursting with boyish energy and spirit. Her interests are not confined to golf alone.

invent new ways to s down the banisters. Grown men vent new ways to play golf. The were the Ardsley, N. Y., fanat who beat one ball about their cour in 24 min., 51 sec. (TIME, Aug. 1 There was Rudolph Supan, of Clev land, with his eight caddies and spa shoes, who ran between shots played 257 holes in one day (T July 16, 1923). There was Nichol Morris of San Antonio, Tex., who te off by moonlight, played 290 holes beat Rudolph's record (TIME, Aug. 1923).

Last week, at Houston, Tex., for super-enthusiasts teed their balls 4 night by a flashlight's glare, drov through an inky void toward anothe flashlight on the putting green. N penalty was levied for lost balls. o which the foursome had but three i their 18 holes. Each player had h ball marked in luminous paint fa identification. Low score for the eve ning was 76.

Davis Cup

Two great Anzacs battered down three little Japs at Providence, R. L won the final of the American Zom Davis Cup play. Gerald L. Patterson won first for Australia by tantalizing Zenzo Shimizu with neat chops, then opening up his driving play and net smashes. Pat O'Hara Wood went five lively sets but finally pinned down slippery, stinging Sunao Okamoto Wood and Patterson wore out Okamoto and Takeichi Harada in three tense sets of doubles. In two superfluous singles matches, Wood put by Shimiza Patterson toyed with Okamoto.

Next week, at Boston, Australia and France will meet in the final round the winner to challenge the U. S., pres ent holder of the Cup. The Australiar menace is felt to be more deadly thas the French. The latter, winners of the European Zone tests, landed in Mat hattan last week in the persons of Réné LaCoste, Jean Borotra, Jacques Brugnon and Alain J. Gerbault (famed rather for crossing the Atlantic las Summer alone in a small sail boat, that for his tennis).

"Poker Face"

Peering intently from beneath her perky white visor, crafty Helea Wills, of California, kept track of every tennis ball that came whizzing her way at Forest Hills, L. I. When she had dealt firmly with the last one, she was still National Singles champion and, with Mrs. George Wightman, of Philadelphia, Nationa Doubles champion.

Like Glenna Collett, pensive golier Helen masks her competitive ardon with a sphinx-like countenance. Sport writers have dubbed her "Poke Face." Also like Glenna, she bay the wrist and fore-arm of a strong

man.

Inscrutable, Helen forged through

she was also a patron of Art, rature, Music. Her house in kers ("Greystone") was the scene many notable gatherings at which s artists and visiting celebrities fed, entertained.

ied. Viscount Francis Knollys, private secretary to the late King ard and from 1910 to 1913 to King ge; in London. He was the last vor of a line of medieval courtiers have served the Royal family the 16th Century. "No man," Archbishop of Canterbury once of him, "knew so much and said ittle."

COMING & GOING

OMING. During the past week following men and women arrived e U. S. on the following ships: the President Harding (United es)-Secretary of State Charles E.

hes.

a the Olympic (White Star)—T. man Du Pont, onetime U. S. Senfrom Delaware; Tom Gibbons, S. light heavyweight pugilist.

the Majestic (White Star)— ter C. Teagle, President of the dard Oil Co. of New Jersey; Otto Kahn, Manhattan financier; FranLarrimore, actress.

the Celtic (White Star)—The lee Singers (Negro) of Fisk Uniity, Nashville, from a concert tour England.

the Minnewaska (Atlantic nsport)-Members of the British rnational Polo Team.

n the Paris (French)-Myron T. rick, U. S. Ambassador to France; e Castle McLaughlin, famed dancer. n the Volendam (Holland America) ■ eye, ear and nose specialists from post-graduate course in Otoyngology at Vienna.

FOING. During the past week following men and women left the 5. on the following ships:

n the Majestic (White Star)— les E. Mitchell, President of the onal City Bank (Manhattan); Gen. ker H. Bliss; Prof. James T. Shotof Columbia; the Maharajah and aranee of Jind (Punjab, India)

H. H. the Lita Sahib, Princess mond and Princess Ruby.

n the America (United States) Charles H. Levermore, famed winof the Bok Peace Prize.

n the Berengaria (Cunard)—Larz Hersen, U. S. Ambassador to Japan er President Taft.

n the Leviathan (United States)Holph Valentino, to get Spanish atphere for a new cinema.

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B

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A moaning dog, shivering trees, & hidden sun. (P. 10.)

A home flooded by anxious enquiries. (P. 9.)

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