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P TO a certain point the lives of these two men were almost identical-same sort of homes, same schools, same start in business. Then the difference began. One stopped growing.

The other surprised people. In conversation he showed a familiarity with all sorts of interesting subjects. He talked like a man who had traveled widely-though his travels had consisted largely in the daily trip between his home and his office.

Older men discovered that he thought clearly and expressed himself well. They began to rely on his judgment. As one of them said: "He seems to get a little bigger and sounder every month; you can almost see him grow."

What was the secret
of his growth?

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one had to do it alone; for there are millions of books in the world and the average man or woman is at a loss where to begin to read them or how to read them so as to make a few minutes a day count.

But this task has been made very easy by Dr. Charles W. Eliot, who was for forty years President of Harvard University. From his lifetime of reading and study he selected the few really great books that trace the progress of civilization; he edited them with notes and reading courses so that in even 15 minutes a day anyone can get the knowledge and the broad culture that are the tools of success in modern life.

You should know at least something about

DR. ELIOT'S FIVE-FOOT SHELF

OF BOOKS

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416 W. 13th St., New York City By mail, free, send me the little guide-book to the most famous books in the world, describ ing Dr. Eliot's Five-Foot Shelf of Books (Harvard Classics), and containing the plan of reading recommended by Dr. Eliot of Harvard.

Name

Mr. Mrs. | Miss

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2677-HCJ-L

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The Greatest Masterpieces Ever Written in the

Most Amazing Book Ever Made!

MONG all the world's magnificent treasures

of literature, the genius of Shakespeare shines forth with matchless splendor. He is the wonder and the inspiration of each succeeding generation.

No home is complete without his works. The finest art of the book-making craft has been called forth to present these masterpieces in hundreds of different editions.

But now comes the achievement of achievements. Now comes the most amazing edition of Shakespeare ever known. It comes from the one place known above all others for centuries of fine book-making-The Oxford University Press in England.

Everything in One Volume!

How can this marvelous new edition be described! For it comprises everything that Shakespeare wrote in ONE handy volume! Yes, all his plays, all his poems, all his sonnets-not a single one omitted, not a single word omitted.

Yet this extraordinary book is less than one inch thick. And most amazing of all, the type is

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NOT small, but wonderfully clear and readableselected as the most readable from 550 type styles of the Oxford University Press.

Magic of Oxford India Paper

How is it possible? Only through a tremendous new discovery in paper-making. Oxford India Paper! A paper so marvelously made that 1,352 pages occupy the space of 200 ordinary pages.

A secret process produces this marvel of modern paper-making. Others have tried to duplicate it in vain. Rare materials enter into its making. Skilled, painstaking craftsmanship is required. So the number of those who can own this wonderful one-volume Shakespeare is limited. A Princely Volume

But this is not only a volume for convenient reading; it is a book of such luxurious beauty as to embellish any home. No illustration can suggest the quality of the limp, flex ble bindingrich maroon in color, beautifully grained. The pages are heavily gold edged; a thumb index of titles affords ready reference.

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POE-masterwriter of thrilling detective stories, of horror and mystery tales, of romantic adventures, of haunting poetry, of brilliant essays. All, all the infinitely varied writings of this great American genius are now yours in one marvelous volume! Everything formerly printed in ten volumes is here. And in exactly the same size type-large, clear and readable. Two thousand pages are in this amazing book! Yet it is less than two inches thick.

PERSONAL:

It is the firm belief of my associates and myself that the book you see above represents

one

of the most remarkable publishing achievements of the decade.

So confident am I that you, too, will share this opinion, that I have instructed our Advertising Department to offer the book to you for free examination. No cost, no deposit, no obligation of any kind is required.

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WALTER J. BLACK,
President, Plymouth Publishing Co.

Incredible? Surely-for when was such
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genuine India Paper. So finely woven.
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Turn the cover and you are in the enchanted world of his soaring imagination! All the masterpieces of his inspired pen are yours to enjoy. Here is a whole library in itself, for the amazing versatility of Poe responds to your every mood.

Enthralling tales of mystery to hold you spellbound! Humorous sketches of scintillating brilliance. Poetry to stir your heart, with its haunting beauty. Read, too, James Russell Lowell's fascinating account of Poe's life, and the intimate reminiscences of his friend, N. P. Willis. Know the true Poe, unhappy victim of a wild, tragic life.

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THE PLYMOUTH PUBLISHING CO., Dept. 511 7 West 42nd Street, New York City

Gentlemen: send me for one week's examination, your one-volume "Midnight Edition" of Poe's Complete Works, printed in large, clear type on genuine India Paper. With absolutely no deposit required from me, you may I will either send you

$4.95 plus the few cents postage within a week in full payment or return the book at your expense.

Name...

Address...

City....

But what richness of bind-
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the treasures within-
the priceless treas-
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immortal

genius!

Ulalume, Annabel Lee. Then if you have not fallen
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You risk nothing by mailing the coupon. You lose a
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Tear it out now,
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The Plymouth Publishing Co.

Dept. 511

7 West 42nd Street, New York City

Vol. IV. No. 20

The Weekly News-Magazine

November 17, 1924

NATIONAL

THE PRESIDENCY The President-Elect's Week C "We approach that season of the year when it has been the custom for the American people to give thanks for the good fortune which the bounty of Providence, through the generosity of nature, has visited upon them. altogether a good custom.

It is

"Therefore, I, Calvin Coolidge, President of the United States of America, hereby proclaim and fix Thursday, the 27th day of November, as a day for national thanksgiving . . . "-a proclamation made at the City of Washington "in the year of our Lord one thousand nine hundred and twenty-four and of the independence of the United States the one hundred and forty-ninth."

A telegram was received at the White House from an Evangelist:

The President laughed out loud when he heard that the returns were: "Coolidge, 909; Davis, 630" in a certain ward in the city of Gulfport (Miss.) where resides the Hon. Pat. Harrison, arch-scoriator of the Senate and the Keynote of the Democratic Convention which "flayed the Republicans alive."

Unlike Presidents Washington, John Adams, Wilson, Harding and himself (in his first term), and like President Jefferson and all his successors through President Taft, President Coolidge (in his second term) will not appear before Congress to deliver in person his message on the State of the Union, but instead will send his words to be read by the clerks.

Of the election, Mr. Coolidge said: ..."The work of a Divine Providence, of which I am but one instrument."

The President announced the selection of eight agriculturists to form a committee for examining into the causes of the woes of agriculture and the means of preventing them-thereby fulfilling the campaign pledges of himself and Mr. Dawes.

Mr. Coolidge telegraphed his felicitations to Dr. Marion LeRoy Burton, President of the University of Michigan. Dr. Burton (who placed Mr. Coolidge in nomination before the Republican Convention at Cleveland last June) is recovering from a severe at

AFFAIRS

tack of bronchial pneumonia at Ann Arbor.

Callers at the White House included Senator Smoot (Chairman of the Finance Committee) to discuss proposals for tax reduction in the next session of Congress; Representative Madden (Chairman of the Ways and Means Committee) for the same purpose; Senator Watson and Senator Wadsworth to discuss Senate organization and the advisability of disciplining Senator LaFollette.

Said the President, addressing a letter to the people on behalf of the Red Cross: "The American Red Cross has been tested in war and the aftermath of war; in fire, flood and famine and in the emergencies of peace."

On a week-end cruise down the Potomac on the Mayflower, Mr. and Mrs. Coolidge gave a birthday party for

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Frank W. Stearns, 68, Boston dry-goods merchant.

THE CAMPAIGN The Second Landslide

Two landslides for the same party two election years in succession are unusual. It implies that twice in succession the country has been thoroughly roused. In 1920, the country voted out war and the League of Nations-and voted in Harding and the Republicans. In 1924, the country voted out LaFollette and radicalism-and voted in Coolidge and the Republicans again.

There are two noteworthy facts about the results: 1) that although 1924 was a three-sided contest resembling in that respect 1912, it was decided, unlike 1912, not chiefly by pluralities, but mostly by absolute majorities, large majorities; 2) that although there was a Presidential landslide in 1924, it failed to sweep in the customary large party majorities in the Senate, in the House and in state governments. From the standpoint of the voter, it signifies that many "split-ticket" ballots were cast and that the split-ticket vote largely determined the election. From the standpoint of candidates it means Coolidge on the one hand and large numbers of Democratic candidates on the other hand; that the Democratic candidates individually had sufficiently strong holds on their constituents to split tickets in wholesale fashion. It proved an extraordinary number of popular, if local, heroes.

The Theatre

Cinema

.15-16

16

16

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The popular vote* for President was:

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The Press Education Science

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....

In short, Coolidge had a majority of about four million over all his opponents combined.

His majority was proportionally large in most of the individual states. Only Arizona, Idaho, Kentucky, Maryland, Montana, Nebraska, Nevada and New 30, 32 Mexico went for Coolidge by pluralities without absolute majorities. These states together have only 46 electoral votes and, if they were not counted for Coolidge, he would still have a hand

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Published weekly by TIME, Incorporated, at 236 East 39th Street, New York, N. Y. Subscription, $5 per year. Entered as secondclass matter February 28, 1923, at the post office at New York, N. Y., under the Act of March 3, 1879.

* Preliminary reports. It is days after an election before final official counts are completed and totals tabulated. These figures are extremely conservative.

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