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HERE are two men of equal position and business income. Which of them represents you?

They read about the same number of hours each week. But one has no plan for his reading; at the end of the year he has little or nothing to show.

The other talks like a man who has traveled widely, though he has never been outside of the United States.

He knows something of Science, though he had to stop school at fifteen. He is at home with History, and the best biographies, and the really great dramas and essays. Older men like to talk to him because he has somehow gained the rare gift of thinking clearly and talking interestingly.

What's the secret of his mental growth? How can a man in a few minutes of pleasant reading each day gain so much?

Dr. Charles W. Eliot. from his lifetime of reading, study, and teaching, forty years of it

as President of Harvard University, has answered that question in a free booklet that you can have for the asking.

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"For me, wrote one man who had sent in the coupon, "your little free book meant a big step forward, and it showed me, besides, the way to a vast new world of pleasure.' This free booklet describes the contents, plan and purpose of

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Every well-informed man and woman should at least know something about these famous "Harvard Classics."


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The free booklet tells about it-how Dr. Eliot has put into his Five-Foot Shelf "the essentials of a liberal education,' how he has so arranged it that even "fifteen minutes a day" are enough, how in pleasant moments of spare time, by using the reading courses Dr. Eliot has provided for you, you can get the knowledge of literature and life, the culture, the broad viewpoint that every university strives to give.

Every reader of this magazine is invited to have a copy of this handsome and entertaining little book. It is free, will be sent by mail, and involves no obligation of any sort. Merely clip the coupon and mail it to-day.

This Free Booklet gives Dr. Eliot's own plan of reading

P. F. Collier & Son Company

416 West 13th Street, New York City

Mail me the Free Book, "Fifteen Minutes a Day," telling about the Five-Foot Shelf of Books (Harvard Classics), and containing the valuable article by Dr. Eliot on what and how to read for a liberal edu


Mr. Name Mrs.



2829-HCC L


Amplifying vacuum tube. This is one of a number of vacuum tubes used in the transmitter circuits.

On a cross country
power line any sta-
tion can talk with
any other - with
Western Electric

RIDING astride horse power enough to run

an industrial city, came the voice over the wire, "Bad storm put Mill City line out of commission, tie in Springvale circuit.”

. Now electric light and power company operators can telephone over their own power transmission lines carrying thousands of horse power. Yet they talk and signal with ease with a few thousandths of a horse power by the use of the Western Electric Power Line Carrier Telephone Equipment.

It is the most satisfactory means yet devised for communicating between the stations of companies which cover a wide area and where commercial telephone facilities are not available. It is an important aid in emergency and it helps maintain service twenty-four hours a day.

Here is a worthy newcomer to the long list of products manufactured by the world's largest maker of telephones.

Western Electric



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HE advertising writer is the exhorter of old, tamed to a drawing-room manner by the culture of his day.

However, with all his verbal grace he must retain the fervor of persuasion. From this combination comes the success of the work of James Wallen.



Study, 5020 Goodridge Avenue

Fieldston (Riverdale), New York City

Vol. IV. No. 24

The Weekly News-Magazine

December 15, 1924


THE PRESIDENCY Mr. Coolidge's Week

One of the heaviest duties in the White House office was the selection of names for ratification by the Senate as candidates for many posts. A list of several hundred postmasterial nominations was sent to that body.

The same day that Congress was hearing his message from the lips of its clerks, Mr. Coolidge and his wife left Washington for Chicago to attend the International Livestock Exposition in Chicago. They traveled both ways in a drawingroom of an ordinary pullman car, and ate in the diner. (Cost of a special train $6,000; a private car $2,200. Estimated cost of the journey to the party $500. The saving is to the Government since cost is paid out of the President's expense account.) Comment: 1) "Good example of economy." 2) "False economy; public travel too dangerous."

In Chicago the President telephoned and asked the health of General Charles G. Dawes. At luncheon in the Drake Hotel he spoke to the Commercial Club saying: "We cannot hope indefinitely to maintain our country as a specially favored community, an isle of contentment lifted above the general level of the average standards of humanity." After luncheon the President attended ceremonies commemorating the 250th anniversary of the day when Père Marquette landed at Chicago. Then he proceeded to the stockyards, saw herds of blooded stock and crowds of enthusiastic people. At dinner in the evening, he spoke at Stock Yards Inn on the post-War troubles of livestock raisers. Fourteen hours after arriving in Chicago, the Presidential party started back for the Capital.

On the return trip, B. & O. officials split the President's train in two at Willard, Ohio, and the through cars went ahead in a special section arriving two and a half hours ahead of time. In the dining car, the steward asked: "Is your coffee all right?" "Delicious," retorted Mrs. Coolidge. "What did you think was the matter with it?" demanded Mr. Coolidge-and another myth was started.

The President signed a deficiency


bill for $126,000,000 carrying funds for the soldier bonus.


In Marion, Ohio, the fellow townspeople of a late President were interested in a boy and a girl, the grandchildren of a late widow of that President, who have inherited a considerable fortune. The children are George Neely DeWolfe, 12, and Jeanne DeWolfe, 15. They live with their mother and their stepfather, Roscoe D. Mezger, a grocery salesman. Their father was Marshall

Eugene DeWolfe, a son of Mrs. Harding by her first marriage. The greater part of Mrs. Harding's estate, estimated at $500,000, was left in trust for them. But never were they guests at the White House.


Mellon's Report

The report of Secretary of the Treasury Mellon, if it came entirely from his own hand, would convict him of being


National Affairs Foreign News Books

The Theatre Cinema








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Point with Pride. View with Alarm.

Published weekly by TIME, Incorporated, at 236 East 39th Street, New York, N. Y. Subscription, $5 per year. Entered as secondclass matter February 28, 1923, at the post office at New York, N. Y., under the Act of March 3, 1879.

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The Secretary of the Treasury went into the public marketplace crying a ware: "For sale, $200,000,000 worth of U. S. promises to pay back in 30 years conjoined with four one hundredths of the total every year in the meanwhile. Buy, good folk! These wares grow rare: five years ago, $25,000,000,000 of U. S. promises to pay with interest were in your hands. Now there are only $21,000,000,000 of them left. Buy!"

But he had no need to finish his call. The attractiveness of the first longterm issue of Treasury bonds since 1922 overcame the purchasing public. They turned to the Federal Reserve Banks; within two days the issue was so heavily oversubscribed that the subscription books were closed.

Some of the same bonds were also offered (exclusive of the cash offering) in exchange for Third Liberty Loan

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