...the instincts, somewhat on the preceding tendencies of advertising copy, and partly on contemporaiy tendencies. Thus when patent medicine advertisements,...Modernity 72 Family Affection 70 Reputation of Firm 58 ( iuarantee 58 Sympathy 54 Medicinal 50 Imitation 50 Elegance • 48 Courtesy 48 Economy 48 Affirmation...

...power of advertisements. The highest possible value is 100, the lowest is o. Values range thus from o to 100, the appeal indicated by the highest number...Scientific Construction 88 Time Saved 84 Appetizing 82 Appeal Strength Efficiency 82 Safety 80 Durability 78 Quality 72 Modernity 72 Family Affection 70 Reputation...

...second table, called "The Table of Persuasiveness," has been prepared by Hollingworth.4 The Table of Persuasiveness. Showing the relative strength of various...construction 88 Time saved 84 Appetizing 82 Efficiency 82 Appeal Strength Safety 80 Durability 78 Quality 72 Modernity 72 Family affection 70 Reputation of firm...

...Shyness 4.2 Teasing 2.6 The Table of Persuasiveness," has been prepared by Hollingworth.* The Table of Persuasiveness. Showing the relative strength of various...Cleanliness 92 Scientific construction 88 Time saved _ _ 84 Appetizing 82 Efficiency 82 * Tipper, Hotchkiss, Hollingworth & Parsons, Advertising, 2nd Ed.,...

...instincts and interests as determined by experiments on the pulling power of advertisements. Values range from 0 to 100, the appeal indicated by the highest...Cleanliness 92 Scientific construction • 88 Time saver 84 Appetizing 82 Efficiency 82 Safety 80 Durability 78 Quality 72 Modernity 72 Family affection...

...jury, we take room for only the leading ten. Appeal Strength Highest possible value 100, Lowest, 0 Healthfulness 92 Cleanliness 92 Scientific construction...82 Safety 80 Durability 78 Quality 72 Modernity 72 A little later exactly the same experiment was made at the University of Michigan on 60 students, 40...