Marketing Research for Managers
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
* Highly practical and informative
* New material which highlights the impact of new technology
* New case studies and examples
Τι λένε οι χρήστες - Σύνταξη κριτικής
Δεν εντοπίσαμε κριτικές στις συνήθεις τοποθεσίες.
11 How do you buy good research?
12 Using research in experiments
13 Using research in businesstobusiness and industrial markets
15 Using research in international markets
16 Using research in marketing decision making
17 Where do you go from here?
9 Who asks the questions?
10 What happens to the answers?
Άλλες εκδόσεις - Προβολή όλων
ABC1 ACNielsen advertising analysis answers appropriate areas asked attitude Automotive behaviour brand Business-to-business buying cent Chapter client companies consumer cost Customer satisfaction data collection Data requirement depth interviews desk research Direct marketing Drinks alcoholic Drinks non-alcoholic e-commerce E-mail ensure example experience fieldwork FMCG group discussions Healthcare identify important indicate individual Information technology Internet judgement sampling London made-to-measure manager Market Research Society measure Media method Notes for Guide omnibus survey organization packaging panel particular perceptual map population possible postal precoded problem procedure Product development qualitative research quantitative questions quota sampling random sampling relevant Republic of Ireland research agency research surveys research user respondents Retail Section selected simple random sample Social research specialist statistical Taylor Nelson Sofres techniques Telecommunications telephone toiletries tourism Trade type of research variables Website wholesale