Advertising, Its Principles and PracticeRonald Press Company, 1919 - 575 σελίδες |
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Άλλες εκδόσεις - Προβολή όλων
Συχνά εμφανιζόμενοι όροι και φράσεις
adver advertising copy amount appeal arrangement Asbestos association attention value better Big Ben Brictson Bush Terminal Company buyer buying habit campaign cent character circulation color commodity connection consumer consumption Continental Motor cost dealer definite desire Detroit Electric direct display economic effective efficiency expense expression fact factors feeling force give headline human-interest ideas illustration important increase individual instincts interest Ivory Soap jobber language lines Louise Pound magazines manufacturer marketing material matter means Meccano ment method Moline-Knight motor Motor Oil Munsingwear newspaper NINE WEST organization ornament package particular Pebeco percentage PLAYER PIANO possible present principles purchase Quaker Oats reader reason-why copy salesman secured selling square mile style suggestion sumer tendency territory Texaco thing tion tising trade-mark trade-names vertising Wanamaker grade white space words write York
Δημοφιλή αποσπάσματα
Σελίδα 233 - That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live — lives.
Σελίδα 232 - I Am the Printing Press. I am the printing press, born of the mother earth. My heart is of steel, my limbs are of iron, and my fingers are of brass. I sing the songs of the world, the oratorios of history, the symphonies of all time.
Σελίδα 179 - ... the Turks in their fights against the Crusaders. In mediaeval wars they were more useful than ever before. France had a carrier-pigeon mail service, with messages reduced by photography and read through a microscope. Even today carrier pigeons are utilized as news-bearers in isolated parts of Europe. In America, the land of the telephone, the carrier pigeon is bred only for racing. The winged word has taken the place of the winged messenger. Pigeons may fly more than a mile a minute, but the...
Σελίδα 179 - The Winged Message Noah's messenger was a dove. In Solomon's time, pigeons were trained to carry messages. Brutus used them at the siege of Modena. They served the Turks in their fights against the Crusaders. In mediaeval wars they were more useful than ever before. France had a carrier-pigeon mail service, with messages reduced by photography and read through a microscope. Even today carrier pigeons are utilized as news-bearers in isolated parts of Europe. In America, the land of the telephone,...
Σελίδα 233 - The leader is assailed because he is a leader, and the effort to equal him is merely added proof of that leadership. Failing to equal or to excel, the follower seeks to depreciate and to destroy — but only confirms once more the superiority of that which he strives to supplant. There is nothing new in this. It is as old as the world and as old as the human passions — envy, fear, greed, ambition, and the desire to surpass.
Σελίδα 233 - Jealousy does not protrude its forked tongue at the artist who produces a commonplace painting. Whatsoever you write, or paint, or play, or sing, or build, no one will strive to surpass, or to slander you, unless your work be stamped with the seal of genius.
Σελίδα 233 - ... be done. Spiteful little voices in the domain of art were raised against our own Whistler as a mountebank, long after the big world had acclaimed him its greatest artistic genius. Multitudes flocked to Bayreuth to worship at the musical shrine of Wagner, while the little group of those whom he had dethroned and displaced argued angrily that he was no musician at all.
Σελίδα 226 - Soap and hot water, working the creamy lather into the skin gently with the finger-tips. Then wash off with more Resinol Soap and warm water, finishing with a dash of clear, cold water to close the pores. Do this...
Σελίδα 179 - AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service Publicity copy of distinctive kind illustrating the use of the narrative order desire and confidence; the ending stimulates.
Σελίδα 112 - ... the greater confidence we tend to place in anything he may say, and the more prone we are to imitate him and to adopt his suggestions, even when they are unsupported by sufficient reason. 5. The strength of a suggestion will be determined in part by the degree of internal resistance it encounters. That suggestion will be most effective which can call to its aid or appropriate the dynamic force of some other impulse that is already active or latent. Suggestions to violate life-long habits, firmly...