Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
Taylor & Francis, 2005 - 300 σελίδες
"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.
This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
*Learn how to get your film seen by the public
*Learn how to inspire confidence in and generate excitement among investors and distributors
*Find practical solutions and strategies that you can apply to your own film
*Learn the secret strategies of the major studios, and find out information on market research that the studios don't want the moviegoing public to know
Τι λένε οι χρήστες - Σύνταξη κριτικής
Δεν εντοπίσαμε κριτικές στις συνήθεις τοποθεσίες.
Chapter 1 Creative Strategy
Chapter 2 Market Research
Chapter 3 Paid Media Advertising
Chapter 4 Promotional TieInsProduct Placement
Chapter 5 Merchandising
Chapter 6 Publicity
Chapter 7 Distribution to Theaters
Chapter 8 Exhibition
Άλλες εκδόσεις - Προβολή όλων
actors advertising audience big ﬁlms blockbuster brand broadcast cable campaign cinema classiﬁcation Columbia Pictures comedy consumer cost creative demographic Disney documentary domestic box ofﬁce drama DreamWorks Entertainment example executives exhibitors Festival ﬁgures Film ﬁlm companies ﬁlm distributors ﬁlm marketers ﬁlm rentals ﬁlm’s ﬁlmmakers ﬁnal ﬁnancial ﬁnancing ﬁnd ﬁnished ﬁrst ﬁve grossed Hollywood IFC Films independent ﬁlm indie ﬁlms Internet journalists Latino licensing Lions Gate Films mainstream media buying media outlets merchandising Metro-Goldwyn-Mayer million in domestic Miramax movie marketing MPAA Newmarket Films newspapers opening Oscar outﬁts Paramount Paramount Pictures playdates premiere product placement programs publicity radio revenue signiﬁcant Sony Pictures Sony Pictures Classics speciﬁc spending Spider-Man Star talent target television commercials tend test screenings theaters theatrical release there’s ticket tie-in promotions trailers Twentieth Century Fox typically United Universal Pictures video game video release Warner Bros weekend weeks