MediaSpeak : Strategy, Sound-bites, Spin : the Plain-talking Guide to Issues, Reputation and Message Management

Εξώφυλλο
Author's Choice Publishing, 2004 - 198 σελίδες
- Whenever you communicate, your reputation is on the line, especially if you're communicating through the news media.
- Learn to develop a reputation for plain-talking, public-spirited professionalism every time you speak.
- Speak in the same language that the news media uses -- it's called MediaSpeak.
 

Περιεχόμενα

Preparing the answers
12
Chapter
27
Your emotional quotient
33
A reputation for speaking well
39
Media requirements are based
54
The credibility factor
60
Chapter Five
85
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