Consuming Environments: Television and Commercial Culture
Rutgers University Press, 1999 - 225 σελίδες
Intended for readers concerned about the impact of media on the environment as well as those interested in critical studies of television, this work combines close analyses of television as an industry with perspectives drawn from environmentalist, feminist and multicultural studies. Using detailed examples illustrated with images from actual commercials, news broadcasts and television shows, the authors demonstrate how ads and programmes are put together in complex ways invisible to viewers. They argue that television's appeal requires its methods to remain hidden so that viewers believe they control their response to and the meaning of what they watch. They place contemporary television in historical context - from its roots in department store windows to its future in the new media environment - and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.
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Preface and Acknowledgments
Green Directions 183
Άλλες εκδόσεις - Προβολή όλων
advertising Advertising Age American audience brand broadcast cable systems camera Cascade channels characters commercial culture commercial television commodities Communication companies Consuming Environments continuity style conventions corporate Cosby Show critical critique David Bordwell deﬁne developed diegesis discourses Disney economic Entertainment environmental example ﬁlm ﬁnd ﬁrst ﬂow gender George Gerbner Gerbner global groups HDTV Home Improvement Ibid Ideology images and sounds institutions Jane Feuer journal major MasterCard meanings million Murphy Brown narration narrative Northern Exposure Notes to Pages percent political prime-time Primestar Procter Procter & Gamble proﬁts promotions public television ratings screen sell sense shot shows signiﬁcant sion situation comedies soap soap operas social space speciﬁc stations story Studies Taco Bell tele television industry television programs television’s texts tion University Press Viacom viewers violence voice watching television women York
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