Marketing and Semiotics: New Directions in the Study of Signs for Sale

abduction Advances in Consumer advertising American analysis antanaclasis approach archetypes Ashley Wilkes aspects Association for Consumer audience Belk brand codes cognitive color commercial commodity communication complex concept consumer behavior consumer esthetics Consumer Research consumer's consumption system cultural Darth Vader developed discourse economic effects elements evaluation example Favorite function goal Hans Solo haragei hedonic Hirschman Holbrook human Indiana University interpretation Japanese Journal of Consumer Journal of Marketing knowledge language Lévi-Strauss Luke Skywalker Mandler marketing research meaning mono no aware Morris myth nature objects Peirce performance person perspective pragmatic present product constellations psychological relationship represent responses rhetorical ritual Sebeok semantic semiology semiosis Semiotic Marketing semioticians sexual Sherlock Holmes shows signifier signs social roles society Star Wars story ads story grammars strategy structure symbolic syntactic syntagmatic television theme theory traditional Umberto Eco values words York