The aspirin wars: money, medicine, and 100 years of rampant competition

Εξώφυλλο
Knopf, 1991 - 420 σελίδες
Mann and Plummer take us behind the scenes in the aspirin wars to penetrate the shores of capitalism and show the essence of competition at its canniest, most ruthless, most brilliant, and most fierce.ights to Atlantic. 8 pages of photographs.

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THE ASPIRIN WARS: Money, Medicine, and 100 Years of Rampant Competition

Κριτική χρηστών  - Kirkus

The analogy to a military history is well fulfilled by this literate, compendious chronicle of the marketing of aspirin and its analgesic rivals, starting with the drug's final formulation in the late ... Ανάγνωση ολόκληρης της κριτικής

The aspirin wars: money, medicine, and 100 years of rampant competition

Κριτική χρηστών  - Not Available - Book Verdict

The authors detail the history of the marketing of aspirin as a drug from its introduction in 1899 to the present. They carefully researched the business, medical, and legal literature to supplement ... Ανάγνωση ολόκληρης της κριτικής

Περιεχόμενα

How on Earth Did All This Come About?
3
JUST A BUSINESSMAN
13
Unsurpassed by Any Other Drug
17
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Σχετικά με τον συγγραφέα (1991)

CHARLES C. MANN has co-written four previous books on scientific subjects including The Second Creation, selected by Publishers Weekly as one of the 15 best books of the year. A four-time National Magazine Award finalist, he is a contributing correspondent for Science and for The Atlantic. He lives in Amherst, Massachusetts.

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