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Mastering the Mulligatawny

Simeon J. Apthorpe, President of the Atlas Tweezer
Company, had the heaviest mustache between South Lyme,
Conn., and Perth Amboy, N. J.

He remained a bachelor until he was forty-two years of
age. Then he married a lady of good family, and in the
excitement following the wedding forgot to include his
mustache-cup among the articles that were to serve him
on the way to Niagara Falls.

Deprived of the utensil that had become a necessary part of his equipment, President Apthorpe's efforts to eat and drink might have brought disaster upon him if the bride had not come to his rescue.

This occurred upon the occasion of their second visit to the dining car. Mulligatawny soup was served, and President Apthorpe's attempts to find terminal facilities for his share of it were going badly when his wife, actuated by a happy thought, handed him a bunch of hairpins.

Thus the situation was saved.

COLGATE'S RAPID-SHAVE CREAM

softens the beard at the base

where the razor's work is done

It makes shaving so easy that the mustache cup has become a mere "hairloom," and whiskers have almost disappeared from the face of man.

Lather with Colgate's for shaving comfort. It makes even the toughest beard yield softly to the razor, and it leaves the face soothed and velvety.

If you would like a free trial tube containing cream enough for 12 easier shaves than you have ever had, please fill out and mail the attached coupon.

COLGATE & CO., Dept. 328, 199 Fulton St., New York:
Please send me the free trial tube of Colgate's Rapid-Shave Cream.

Name.....

Address......

Having perused well the chroni of the week, the Vigilant Patri views with alarm:

Concubinal cupidity. (P. 10.)

Oozing fritters drenched in the syn of the happy ending. (P. 13.)

An angry editorial. (P. 9.)

A horny finger of scorn pointed the U. S. (P. 9.)

The most ill-dresed man in all Co Meath. (P. 14.)

The most offensive (to the censan play that has ever appeared on U. S. stage. (P. 16.)

Some of the beds which Prof. L cock weeds. (P. 15.)

Sharp criticism and retort from fo merly friendly lips. (P. 22.)

Greenland's icy mountains. (P. 2

An alleged punch in the eye at hand of a piebald comedian. (P. 17

A venerable leader-old, broken health and in power. (P. 5.)

Faces pinched with arrogance, pe lant with breeding. (P. 17.)

A double-breasted blue coat, tigh buttoned. (P. 1.)

A Countess who can neither act sing nor dance. (P. 17.)

A moonstruck man, a poet, a man, a lovesick lad. (P. 14.)

The religious belief of the Hoop (P. 15.)

A damp and clammy hand. (P.

A cruel stepfather. (P. 29.)

and that one-you!

IN Manhattan is a rich man who has a newspaper written and printed every week for his private consumption.

IF

The paper is so constructed that it gives him in one hour a complete survey of the world's news.

So fascinating is the speed with which the paper covers the ground that he regards it not only as a business necessity but as the keenest intellectual fun.

you were to publish for yourself a paper for your personal use and enjoyment, a paper to tell you precisely what has happened in the world, to answer your questions on every current subject, a paper "to give you more information on the news of the day in quicker time than any other publication or combination of publications," we believe that paper would closely resemble TIME.

TIME is not written for the masses, does not deal in millions. of circulation. TIME is written as a very personal document for the active business and professional man of high intelligence and quick apperceptions.

FROM the magazine field Samuel Adams chose TIME to introduce

his Public Affairs. Because he recognizes that readers regard it as their personal paper, because they rely on it to give them news on everything new and significant.

Publishers, TIME,

236 East 39th Street,

New York, N. Y.

GENTLEMEN:

Send me a sample copy of TIME.

Name

Street

City

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One day as Lincoln crossed the park he was stopped by a negro who told him a pitiful
story. The President wrote him a check for five dollars, "Pay to colored man with one
leg," it read. This check is now in a collection at Denver, Colo."

Now You Can Know
The Real Lincoln

BRAHAM LINCOLN'S check, payable to "colored man with one leg," which is shown above, gives us a more intimate insight into the true nature of Lincoln, the man, than could be obtained from many pages of history.

For history does not give us these illuminating incidents of his daily life. History does not tell us how Lincoln earned his first dollar; how he came to Springfield to study law "on a borrowed horse, with no earthly property save a pair of saddle-bags containing a few clothes," lacking even the $17 required to purchase his bedding; how he once prepared to fight a duel; how he won a case for a client by his ludicrous story of the pig and the crooked fence; how he received the delegation that came in fear and trembling to make formal announcement to the "rail-splitter" of his nomination for the Presidency.

Who has not been moved and inspired by the magnificent life of that homely, lonely, noble figure! Within recent years there has been an ever-increasing demand for more information about Lincoln, the man.

New facts about Lincoln

It was in response to that demand that some years ago it was decided to undertake a more exhaustive search for Lincoln material than had ever been attempted before. Many years were spent in uncovering new facts, new incidents in his life. Thousands of miles were travelled, thousands of dollars spent. Priceless records and relics held sacred by their possessors were discovered; pictures never before published were obtained.

At last the search was completed, and Ida M. Tarbell, the eminent author and the greatest living authority on Lincoln, who had directed the work, began the writing of the new life of

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Lincoln based upon this unparalleled wealth of material. It would be impossible to suggest here the importance of Miss Tarbell's accomplishment. In her completed work, Lincoln, the man, stands revealed as never before-the real, live, breathing Lincoln, with all his humor, his humility, his boundless sympathy, his honesty, his fearlessness, his bodily and mental strength, and, above all, his manly tenderness.

More fascinating than fiction

No novel was ever more enthralling than this vivid story that carries us from the earliest days of Lincoln's life to the final tragedy that ended his career. So intimately is it all told that we feel as if we knew Lincoln personally, as if he might have been one of our neighbors.

For the first time we learn the true facts about Lincoln's parentage, about the sensational story of his running away from his wedding. For the first time, too, the famous "Lost Speech" is reproduced. Scores of new incidents are presented, new stories told by Lincoln, new letters and telegrams and personal notes, new illustrations. This is a veritable museum of Lincoln material.

Now, a rare opportunity

In order to bring Miss Tarbell's remarkable new life of Abraham
Lincoln, which, it is felt, should be in every American home,
within easy reach of all, the Lincoln History Society has ar-
ranged for the publication of a splendid edition, just coming
from the press.
This is now to be distributed under a liberal
plan which the Society is glod to extend in the interest of fur-
thering knowledge about the Greatest of Americans.

Free Examination

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Lincoln History Society, Dept. 108.

30 Irving Place, N.

Gentlemen: In accordance with your special invitation, you n send me, for free examination, I M. Tarbell's Life of Lincoln in fo handsome volumes, bound in dark re cloth-gold top-silk head bands-pr fusely illustrated. I will either return the books at your expense in one week or send $1.00 as a first payment and $1.00 a mo for nine months. (Or $9.50 if you prefer pay cash in full after examination.)

You are invited to receive Miss Tarbell's Life of
Lincoln, complete in four handsome volumes, for a
full week's free inspection. Note the wealth of
fascinating illustrations, read some of the chap-
ters. Then if you do not feel that this is the
most interesting and most inspiring set of
books you have ever read, return them and
the examination will have cost you noth-
ing. Otherwise pay only the special
low price, on the convenient terms
mentioned below. But send no
money now; simply mail the
coupon, while this liberal offer
is in effect. Address:

LINCOLN HISTORY SOCIETY

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Many people prefer this remarkable work in the beant ful Art Craft Binding. If you desire this binding che here, and change terms to $2.00 a month for seven months, (Or $13.30 cash after examination.)

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PERSUASIVE

ADVERTISING

COPY

AND PLAN

THE

From Another's Pen

HE hand that paints many a successful picture develops
a slight tremor when it attempts a self-portrait. Romney
never finished the "portrait of himself.”

So I give over this page to James L. Woolson, the emi-
nent advertising counsel of Young & McCallister, Inc.,
printers, of Los Angeles.

"JAMES WALLEN, ESQ.,

EAST AURORA, N,Y

"PICTURES THAT SWAY'

"Just a word, Mr. Wallen, to tell you how inspiriting I found
your advertisement for the American Photo-Engravers in Ben
Franklin magazine.

"To me you have set new standards, new ideals in the field of
advertising. No longer does the old criticism hold—that 'adver-
tising has not developed a new idea in the last ten years.'

"Quite the contrary. It has taken courage and imagination to do
the things you have done so well, and I most heartily congratu-
late you upon the achievement.

"No matter what the line, no matter if the subject is dry-as-dust
and technical as hell, when facts are presented, naked, clean and
shining, men's minds are influenced to prefer that which is set
forth so sincerely and so truly.

"Your work is both convincing and persuasive, and in that com-
bination lies success!

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