Front cover image for The playbook of persuasive reasoning : everyday empowerment and likeability

The playbook of persuasive reasoning : everyday empowerment and likeability

Gavin F. Hurley (Author)
Print Book, English, 2018
Vernon Press, Wilmington, Delaware, 2018
xxii, 167 pages ; 24 cm
9781622732746, 162273274X
1032726226
What is persuasive reasoning?
Invention : the fundamentals of persuasive reasoning
Arrangement : positioning your influence
Style : clothing your reasoning
Memory : persuasion as second skin
Delivery : commanding attention
Empowerment : living persuasive reasoning